How organisations manage their brands goes a long way towards ensuring success and a critical component
of brand management is ensuring the consistent application of the brand across every consumer touch-point.

Although marketing departments spend a great deal of time and money ensuring brand consistency in
external B2B and B2C communication, an often overlooked area is the documentation which employees
within an organisation create and share both within and outside the organisation. These documents form a critical component of the brand experience. Audits across mid and large sized organisations have shown that documentation within organisations is mostly unmanaged and completely inconsistent – often differing from user to user. A recent study in the UK claims that 92% of Managers and Directors also waste massive amounts of time searching for paperwork, with 80% losing up to an hour per day.

BrandMaster tackles this need for consistent documentation and retrieval through its unique Microsoft®
Office-based interface, minimising loss of time whilst at the same time maximising brand consistency and marketing efforts.